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Online and distance learning classes have been touted for the last several years as an innovation in higher education that should help improve the entrepreneurial growth mindset of students. However, the reported negative online learning experience of many college students worldwide during the COVID-19 epidemic has shown that many opportunities remain to improve the sustainable development and growth of online visual instruction practices. In this study, we outline and investigate a set of hypotheses related to the perceived usefulness and perceived ease of use (from TAM) of online video instruction in higher education courses during the pandemic. We employ grounded theory using autoethnographic case studies as a data source. We found that (a) synchronous broadcast lectures improve participant attitude (H1) and motivation (H2) toward online instruction, (b) prerecorded video instruction increases participant perceived "ease of use" (H3) and perceived behavioral control (H4) of online instruction, but (c) indicators of recorded dates on pre-recorded video instruction decreases participant perceived "usefulness" (H5) and "certainty" (H6) of online instruction. We enrich the insights of popular motivation models for organizations and the higher education industry by outlining a set of emotional elements originating in neuroscience leadership research (SCARF) that might either amplify or diminish the perceived the ease of use and perceived usefulness to technology usage relationships when participations engage in online learning situations.
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PurposeThis study aims to examine the factors influencing user satisfaction with unified payment interface (UPI)-based payment systems during the COVID-19 pandemic in India. The study also aimed to examine whether the user satisfaction with UPI-based payment systems during the COVID-19 pandemic will transform into their continuance intention post-COVID-19 pandemic.Design/methodology/approachThe study was performed in three phases, i.e. pre-testing (for developing questionnaire), pilot study (using exploratory factor analysis to ensure unidimensionality) and the main study. The main study was based on the feedback from a sample of 369 internet users who first used the UPI-based payment system during the COVID-19 pandemic. Data generated were analysed using the structural equation modelling approach.FindingsThe study findings suggest that the users who are satisfied with UPI-based transactions during the COVID-19 pandemic are likely to continue their use of this payment mode in future. Factors such as post-adoption perceived value, perceived usefulness and post-adoption perceived risk were observed to be key constructs in explaining user satisfaction and continued intention for UPI-based payment systems.Originality/valueThe study is one of the pioneering studies, in the sense that it investigated the continuance intention of UPI-based payment systems, which, surprisingly, did not gain much attention from past researchers.
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The COVID-19 pandemic has forced many brands to stop using cosmetic testers to avoid the risk of spreading the infection, jeopardising the future of cosmetic testing. Consequently, consumers must find alternative methods to conduct their information searches and, more importantly, the prospects of shopping online without going to the store to test the product. With the enormous prospects of social media cosmetic electronic word of mouth (eWOM), it is imperative to examine the influence of cosmetic eWOM on social media and for cosmetic marketers to understand the antecedents that result in cosmetic consumers making a purchase. The adapted information adoption model was validated through structural equation modelling based on 341 eligible surveys. The results confirmed that information quality, source credibility, information usefulness, and information adoption are the key antecedents in eWOM on Instagram when investigating purchase intentions in the colour cosmetic industry. This study is one of the pioneers in empirically testing the relationship between information quality and source credibility on information usefulness and, subsequently, the relationship between information usefulness, information adoption, and purchase intentions in a western market based on the cosmetic industry. These new insights provide practical implications for a cosmetic marketer, suggesting the key variables leading to purchase intentions in cosmetic eWOM, which can be utilised in marketing techniques.
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This paper aims to understand what motivates students at universities in Indonesia to continue using Online Collaborative Tools (OCTs) for their collaboration work. Utilising OCTs is crucial as the COVID-19 pandemic hit us in 2019 and forced all of us, particularly those who studied at university, to work online as precautionary measures. This research employs the Post-Acceptance Model of Information Systems (IS) approach to understand this issue. For an OCT to continue use, performance: effectivity, efficiency, and certainty is the key determinant, and perceived usability: perceived usefulness, perceived ease of use, and perceived enjoyment mediates confirmation and satisfaction and the intention to continue use. A total of 354 participants are involved in the data analysis employing Structural Equation Modelling (SEM). Our results revealed that while the relationship between confirmation and satisfaction is partially mediated by perceived ease of use and enjoyment, the relationship between confirmation and intention to continue use is also partially mediated by perceived usefulness and enjoyment, and satisfaction. We found that the intention to continue using the OCT can be determined by 67.9% (substantial) of the variance of the model. Our research contributes theoretically to the IS research in this context and practically to the OCT discourse. Limitations and future research directions are discussed © 2023, International Journal of Emerging Technologies in Learning.All Rights Reserved.
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The COVID-19 pandemic enhanced the use of telehealth as a means of delivering services to patients who required continued and uninterrupted care. This helped to reduce readmission to hospitals where COVID-19 hospitalization was prioritized. Patients with HCV and HIV and other chronic diseases require this type of care. This study evaluated the post-pandemic acceptability of pharmacist-delivered telehealth services among HCV and HIV monoinfected and coinfected patients in Washington DC. This was a cross-sectional study conducted in a community pharmacy setting in Washington DC whose primary outcome was the acceptability of pharmacist-delivered telehealth services through a proposed platform(docsink). A validated questionnaire, borrowed from the literature was used to determine telehealth acceptability, measured as behavioral intention, among patients who receive care from this pharmacy. The study recruited 100 participants. Descriptive statistics were conducted as well as bivariable and multivariable analyses to assess predictors of telehealth acceptability. In the unadjusted model, PU/EM (OR 0.571, 95% confidence interval (0.45-0.73), P < .0001)), PEOU(OR 0.72, 95% confidence interval (0.61-0.85)) and IM(OR 0.733, 95% confidence interval (0.62-0.87), P = .0003)) were significant predictors of behavioral intention. Overall, the study found that lower Perceived Usefulness/Extrinsic Motivation scores decrease the odds of intending to use pharmacist-delivered telehealth (OR = 0.490, 95% confidence interval (0.29-0.83), P = .008). This study determined that the impact of perceived usefulness and extrinsic motivation was critical to the acceptance of pharmacist-delivered telehealth among a predominantly Black/African American study population.
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COVID-19 , HIV Infections , Hepatitis C , Telemedicine , Humans , Cross-Sectional Studies , Pandemics , PharmacistsABSTRACT
The outbreak of the coronavirus disease 2019 (COVID-19) promoted online teaching on an unprecedented scale, raising researchers' attention to the importance of faculty's acceptance of this urgent teaching shift. This study aimed to explore the influence of organizational factors on faculty's acceptance of online teaching in terms of behavioral intention and perceived usefulness. A multilevel structural equation model was employed to analyze data on 209,058 faculty in 858 higher education institutions based on a nationwide survey conducted in mainland China. The results showed that three key organizational factors, namely strategic planning, leadership, and teaching quality monitoring, impacted faculty's acceptance of online teaching, although in different ways. Strategic planning had a direct impact on perceived usefulness, while leadership had a direct impact on behavioral intentions, and teaching quality monitoring had a direct impact on both perceived usefulness and behavioral intentions. In addition, an indirect effect was found between strategic planning and faculty's behavioral intentions through the mediation of the perceived usefulness of online teaching. The findings of this study have practical implications for college administrators and policymakers, which should effectively implement and promote online teaching and learning, and consider key organizational factors to increase faculty acceptance.
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This study aims at exploring the underlying determinants influencing students' continuance intention to use an e-Learning platform during the COVID-19 pandemic. Based on the technology acceptance model and expectation-confirmation model, the study investigated the role of contextual (i.e., social isolation), psychological (academic year loss and cyberchondria), and student support-related (government and institutional supports) determinants on students' continuance intention to use an e-Learning platform during the pandemic. The study collected data from 440 respondents and analyzed those with Structural Equation Modeling. The findings showed that an e-Learning continuance intention during the pandemic is affected by usefulness, ease of use, attitudes, and intention to use the e-Learning platform;while the behavioral intention is influenced by usefulness, ease of use, attitudes, contextual, psychological, and student support-related determinants;and attitudes are impacted by usefulness and ease of use. Moreover, usefulness is predicted by confirmation of expectation;e-satisfaction is forecasted by usefulness and confirmation of expectation;whereas, cyberchondria is influenced by social isolation;fear of academic year loss is influenced by cyberchondria. Finally, intention to use mediated the impact of usefulness, ease of use, attitudes, contextual, psychological, and student support-related determinants on continuance intention. The study contributes to e-Learning literature incorporating contextual, psychological, and student support-related determinants into the technology acceptance model and expectation-confirmation model, which guide policymakers to understand how all levels of students can be brought into the e-Learning platforms that eventually help to eliminate digital discrimination barrier in the academia during any emergency. The policymakers must be careful in designing eLearning platforms since students' e-learning continuance intention may vary due to unprecedented crises, such as COVID-19.
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Today's learning opportunities are immense in scale and bolstered by the support of technological advancements. Many universities in Malaysia have contributed to the trend of advancements in education and technology. It was recommended that online distance learning (ODL) and online teaching processes should be used at all levels of education during the COVID-19 pandemic. However, the use of these technological advancements has encountered challenges, which were recognized during the initial application of ODL. Both students and academics faced many obstacles as first-time users of online education. This study explores students' expectations of ODL based on Expectation-confirmation theory (ECT). A survey was conducted with 579 university students to test the hypotheses of this study. The results of this questionnaire were tested using structural equation modeling (SEM) AMOS mediation analysis. The results showed partial mediating effects between perceived usefulness, confirmation, and satisfaction with online distance learning. Furthermore, it was found that perceived usefulness has a significant influence on student satisfaction with and confirmation of ODL. To ensure that students of higher learning institutions are satisfied with ODL, it is vital for universities and colleges to make these students believe that the application of ODL is useful and can create significant value for them © 2023, Asian Journal of University Education.All Rights Reserved.
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The COVID‑19 pandemic has highlighted the importance of vaccines to prevent infectious diseases, but also the issues related to vaccine acceptance among individuals and groups targeted by vaccination programs. The concept of vaccine hesitancy is now commonly used in public health spheres to refer to the fact that a portion of the population has significant doubts and concerns about vaccines that can lead to a vaccine refusal or delay. Most research on vaccine hesitancy focuses on individual knowledge, beliefs, values, attitudes, life trajectories and experiences. However, the focus on individual determinants of vaccine hesitancy can lessen the importance of broader structural and socio-cultural influences on attitudes and decisions about immunization. Based on interviews conducted in Nunavik, this article proposes to explore how organizational and historical factors, social norms, and shared values and beliefs about the etiology of COVID‑19 and the efficacy and usefulness of vaccines to prevent the virus, influence COVID‑19 vaccine hesitancy in Inuit communities.Alternate :La pandemia de la COVID‑19 evidenció la importancia de la vacunación para prevenir las enfermedades infecciosas, pero también los retos ligados a la aceptación de las vacunas entre individuos o grupos específicos. El concepto de desconfianza en la vacunación se volvió de uso común en la salud pública para referirse al hecho de que una parte de la población tiene temores importantes relacionados con la vacunación;temores que pueden llevar al rechazo o postergar la vacunación. La importancia de los conocimientos, creencias, valores, actitudes, trayectorias de vida y experiencias individuales en las investigaciones sobre la vacunación a veces puede ocultar la importancia de influencias estructurales y socioculturales más amplias sobre las actitudes y decisiones con respecto a la vacunación. A partir de entrevistas realizadas en Nunavik, este artículo se propone explorar cómo los factores organizacionales e históricos, las normas sociales, los valores y las creencias compartidas respecto a la etiología de la COVID‑19 y sobre la efectividad y el poder de las vacunas en la prevención, influyen sobre la desconfianza en la vacunación contra la COVID‑19 en las comunidades inuit.Alternate :La pandémie de la COVID‑19 a mis en évidence l'importance de la vaccination pour prévenir des maladies infectieuses, mais également les enjeux liés à l'acceptation des vaccins par les individus et groupes ciblés par les programmes. Le concept d'hésitation à la vaccination est désormais couramment utilisé en santé publique pour référer au fait qu'une partie de la population entretient des craintes importantes par rapport à la vaccination ;craintes qui peuvent mener à refuser ou à retarder la vaccination. L'accent important mis sur les connaissances, les croyances, les valeurs, les attitudes, les trajectoires de vie et les expériences individuelles dans les recherches sur la vaccination peut toutefois occulter l'importance des influences structurelles et socioculturelles plus larges sur les attitudes et décisions à l'égard de la vaccination. À partir d'entretiens menés au Nunavik, cet article propose donc d'explorer comment les facteurs organisationnels et historiques, les normes sociales, les valeurs et les croyances partagées à propos de l'étiologie de la COVID‑19 et à propos de l'efficacité et de la puissance des vaccins pour la prévenir, influent sur l'hésitation à la vaccination contre la COVID‑19 dans des communautés inuit.
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Online learning has become compulsory when the world was facing the Covid 19 outbreak. Accordingly, students' engagement and participation during online learning have been a major concern among teachers. By adapting the Technology Acceptance Model (TAM), the present study is carried out to examine influential factors towards the intention to use gamification during online classes. With the use of judgmental sampling, 283 usable responses have been gathered from undergraduate students in Malaysia. Results revealed that ‘authentic' positively affects three mediating variables of perceived value (PEU), perceived usefulness (PU) and perceived enjoyment (PE). Additionally, PEU, PU and PE posit positive responses towards the intention to use gamification in online learning. Furthermore, all three mediators also present positive effects in the relationship between authentic and intention to use. Thus, this study affirms the usability of TAM in the online learning context with the extension of authenticity as the external factor and perceived enjoyment as the mediating factor. The results give implications for educators and higher learning institutions to modify their learning outcomes and course content to be more interesting with the usage of online gamification tools. Perhaps, this study gives further insight for future research to apply other external factors, such as knowledge and trust to enrich the study in gamification context © 2023, Asian Journal of University Education.All Rights Reserved.
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By using a technology acceptance model (TAM) on survey results collected from medical universities of China, this paper aims to uncover the major factors that affect medical students' acceptance of blended learning during the Covid-19 period. 1238 medical students completed the study survey after experiencing 3 months of blended learning. The results show that the social influence (SIN) and perceived ease of use (PEOU) have positive impacts on perceived usefulness (PU);PU has positive impacts on learning motivation (LM);LM can moderately affect learning satisfaction (LS). There is also a positive relationship between SIN and LS. It is worth noting that SIN as an intermediary factor directly affects PEOU, PU and LS. In fact, SIN is considered the key factor that affect student satisfaction of blended learning during Covid-19. © 2022 IEEE.
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Due to the Zero-COVID policies implemented in China, students have accepted online education for curriculum learning for a considerable period of time. The objective of the current study was to determine the relationship between perceived usefulness, perceived ease of use, gender, and the online learning effectiveness of emerging adult learners in Guangzhou, China, who were enrolled in a continuing education program. The research framework was created in accordance with the Technology Acceptance Model (TAM). The convenient sampling and snowball sampling methods were used to collect 123 respondents for the study. Findings revealed that perceived usefulness and perceived ease of use were positively associated with online learning effectiveness, but gender was not. The study recommended that school administrators enhance students' perceived usefulness and perceived ease of use to improve the online learning effectiveness. The findings of this study will provide scholars with insights for improving the investment effectiveness of adult education programs. In addition, because online learning tends to be more adaptable and economical than traditional classes, the increase in learning effectiveness can provide schools with justifications to continue utilizing online education even after the pandemic. © 2023 Conscientia Beam. All Rights Reserved.
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Cloud computing (CC) is a revolution that can provide information technology (IT) as a service. CC offers infrastructure, platform, and software services, as demand peaks and surges. This paper aims to investigate how prospective adopters behave when external factors such as "Coronavirus Pandemic- COVID-19” impact their technology adoption decision-making. The study also explores how a prospective adopter behaves i.e., if his/her intention to adopt any new innovation increases in presence of stronger disruptive factors (COVID-19). This research empirically examines if the intent to adopt secured (online) services impacts actual CC adoption (CCA) in pre-COVID-19 and during COVID-19 eras. It also provides an idea of how prospective adopters behave when they face disruptions caused by the pandemic situation, and how the holistic relation is reflected in terms of its influence on academic performance. This study has used Technology Acceptance Model (TAM) with sequential mediation effect of intent to adopt secured online services and CCA on Academic Performance (AP) using a sample of 867 students from 25 different Indian universities in Tier 1 and Tier 2 cities. Using AMOS, a structural equation modelling was conducted to test the research model. The results highlight that there is a significant difference between the influence of perceived usefulness (PU) as well as perceived ease of use (PEOU) on CCA due to COVID-19. The results also provide empirical evidence of gender moderating the relationship of PU as well as PEOU with CCA. This is the first study that provides comparative results from pre-COVID and post-COVID era, this work provides a reference point to practitioners and academicians, especially when evaluating factors before making a final decision regarding any emerging technology's adoption. © 2023 Elsevier Inc.
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PurposeThe aim of this study is to investigate how social media users' experience of seeking emergency information affects their engagement intention toward emergency information with a reciprocity framework integrated with information adoption model.Design/methodology/approachDrawing on reciprocity theory, indebtedness theory, and information adoption model, an integrative research model is developed. This study employs a questionnaire survey to collect data of 325 social media users in China. Structural equation modeling analyses are conducted to test the proposed theoretical model.FindingsSocial media users' experience of seeking emergency information has a strong effect on their perceived information usefulness and indebtedness, while perceived information usefulness further influences community norm, indebtedness, and engagement intention. The authors also found that perceived information usefulness mediates the relationships between experience of seeking emergency information and community norm/indebtedness.Originality/valueThis study offers a new perspective to explain social media users' engagement intention in the diffusion of emergency information. This study contributes to the literature by extending the theoretical framework of reciprocity and applying it to the context of emergency information diffusion. The findings of this study could benefit the practitioners who wish to leverage social media tools for emergency response purposes.
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This study explored MSME's knowledge, usage, and preference of different Digital Technologies in business. This study will further reveal the preference of registered small business units between cash and cashless transaction. The researcher adopted the primary data collection method for this study. The owners/managers of the registered small business units were directly questioned. The data is collected from the Karkardooma complex area situated in the national capital of India i.e., Delhi. The information was gathered between December 2020 and February 2021. The findings of the study reveal that awareness among small business units about different digital payments and their advantages is high, but adoption is low. The result of the study indicates that the original TAM model i.e., perceived ease of use and perceived usefulness along with other factors i.e., subjective norm and selfefficiency has a significant impact on the behavioral intention of MSMEs. Further, demonetization and COVID-19 have forced many small businesses to opt for Cashless transactions but still, they prefer cash.
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Autonomous Delivery Robots (ADR), an innovative last-mile delivery method, can be seen as a sustainable solution for the distribution of goods in urban cities. This study combines the modified-TAM (encompassing the Technology Acceptance Model (TAM) and threat elements of the health belief model) and the Theory of Planned Behaviour (TPB) into the stimulus-organism-response framework to explain consumer intention to use ADRs. The responses of 500 respondents living in Singapore were collected via an online questionnaire, and the collected results were obtained using structural equation modelling. Using the modified-TAM and TPB constructs as the main conceptual framework for analysis, the results show significant results for consumers' ADR usage. Based on total effects analysis, attitude shows the largest effect on consumers' intention to use ADRs, followed by perceived usefulness, perceived susceptibility, perceived severity, perceived ease of use, subjective norm, and perceived behavioural control. Overall, the findings give an extensive insight into the key determinants influencing consumers' intention to use ADRs and offer strategic policy recommendations to encourage the use of ADRs.
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Previous research disclosed that teachers faced challenges while using different learning management systems during the COVID-19 outbreak. This study investigated teachers' perceptions of Microsoft Teams' functionalities and the extent to which they are related to teachers' time spent on it as well as the various factors associated with their syllabus coverage. Situated within human-computer interaction theory, 157 university teachers at Chouaib Doukkali University, Morocco, were administered a questionnaire that measured their perception of the functionalities offered by Microsoft Teams. Results indicated that teachers' perceptions of the functionalities offered by learning management systems also play an intervening variable in the deployment of these tools in teaching. Hence, this paper calls for an extension and re-adaptation of existing models such as the technology acceptance model and the system usability scale to include an evaluation of the functionalities offered by these tools.
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Purpose: This study aims to examine factors impacting online learning usage among students in Sichuan private universities, China. The variables used to construct the conceptual framework are perceived ease of use, perceived usefulness, information quality, system quality, service quality, attitude towards using, satisfaction, behavioral intention and actual use. Research design, data and methodology: The quantitative approach (n=500) was conducted via online questionnaire, using judgmental sampling, quota sampling and convenience sampling. Before processing the data collection, content validity was reserved by index of item objective congruence (IOC). Pilot study of 40 samples was approved by Cronbach's Alpha reliability test. Afterwards, the data was analyzed in SPSS using descriptive statistics, confirmatory factor analysis (CFA) and structural equation modeling (SEM). Results: The results revealed that satisfaction had the strongest significant impact on behavioral intention, followed by perceived usefulness on attitude toward using, service quality on behavioral intention, behavioral intention on actual use, information quality on behavioral intention, perceived ease of use on attitude toward using and attitude toward using on behavioral intention. On the other hand, the relationship between system quality and behavioral intention was not significant. Conclusions: Academic practitioners were recommended to encourage online learning usage among students by developing better online learning system, technical support service and learning experience which led to successful adoption and learning effectiveness of students in higher education.
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In order to trace the transmission of COVID-19, digital contact tracing (DCT) provides an enormous value for the public health. However, the acceptance of the German contact tracing app, the Corona-Warn-App (CWA), falls short of the expected coverage in the general public. Accordingly, this study focuses on investigating the influencing factors on the CWA's acceptance to demystify the missing puzzle and to face future pandemics. To assess this objective comprehensively, we investigate personality traits (guiding perception and behavior), subjective norm (expressing social influence), and trust in technology on acceptance variables. Our empirical results emphasize that besides the personality traits conscientiousness and agreeableness, perceived usefulness, subjective norm, and trust in technology play a vital role for engagement with the CWA. Our research offers starting points for the use of mobile health solutions, particularly in early epidemic stages. © 2022 IEEE Computer Society. All rights reserved.
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The use of technological tools has robustly come to the forefront in form of e-learning with the onset of COVID-19. In the light of the accelerated shift to online classes by the educational institutions in response to the outbreak of the pandemic, the study aims to apply the technology acceptance model (TAM2) to examine the impact of students' social influence, perceived usefulness, and perceived ease of use on e-learning intention in higher education during COVID-19. Data collected from students of different universities from the Northern region of India were analysed using structural equation modelling. The results revealed that a significant relationship exists between social influence and perceived usefulness of e-learning behavioural intention. The study also confirms the mediation of perceived usefulness between social influence and e-learning behavioural intention and the mediation of perceived usefulness between perceived ease of use and e-learning behavioural intention. The study revealed that social influence and perceived usefulness are the key factors for the acceptance of e-learning in higher education during COVID-19 pandemic. The main contribution to the study is developing a better understanding of variables that influence the adoption and use of e-learning with special reference to an outbreak of COVID-19. © 2023, The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd.